How to get the most from your event photography

Uncategorized

May 3, 2024

Event photography is an essential part of capturing the highlights of any conference, convention, or annual meeting. Not only do event photos provide a visual record of the event, but they also serve as valuable marketing tools for future events wether held in San Diego or abroad. If you’re planning an event in San Diego and are looking for experienced event photographers, look no further than the talented professionals in the area.

An event image that show the engagement and excitement at an annual conference. An excited crown waits for general session to open. They cheer and prepare to race to get a front row seat.
Attendees are excited as they prepare to race for a front row seat for general session.

Hire a professional photographer

There are many reasons to hire an event photographer to create compelling imagery from your event. You may be planning a local event here in San Diego or organizing an international event. In either case, choosing a photographer why can showcase the energy, engagement and excitement is key. A professional photographer will have the experience and equipment necessary to capture the best shots of your event. They’ll know how to compose shots, use lighting, and work with groups of people to create images that are impactful and useful. When looking for professional San Diego event photographers, be sure to check out their portfolio and read reviews to ensure they have the skills and experience you need.

For more information on professional event photographers in San Diego, check out ASMP San Diego (The American Society of Media Photographers -San Diego resources). In fact, the President and Vice President are both photographers that have worked for Narrative Images in the past! At Narrative Images, we have nearly 20 years of experience shooting events at every major venue in San Diego. Visit Narrative Image’s event photography services page for more information.

4 Tips to get the most out of your event photography

Time needed: 5 minutes

Here are a few tips to help you get the most out of your event photos.

  1. Plan ahead:

    Before the event, set up a meeting over zoom or the phone with your photographer to identify key moments that should be captured. This could include keynote speakers, networking opportunities, and exhibitor booths. Also, share how you plan to use the photos from the event. Our photographers will be able to work with you and adapt to your event photography needs.

  2. Use a variety of shots:

    A mix of candid and posed shots can help tell the story of your event. We are always sure in include ‘visual variety’ in our images for our clients. Candid shots can capture the energy and excitement of the event, while posed shots can be used to show the communities of people that were brought together. In any case, the images can be used for marketing and promotional materials.

  3. Share your photos:

    Share your event photos on social media, your website, and in email campaigns. This will help promote your event to a wider audience and build excitement for future events. We can provide you with images that are perfect for sharing on social media and your website.

  4. Get creative:

    Consider using your event photos in creative ways, such as in a slideshow at the end of the event, or in the design elements for next year’s event. This will help keep the memories of the event alive for attendees and give them something to share with others. Your event photos can also be used to attract sponsorships from partners. When a company sponsors something, they want to see it was a worthwhile investment.

Highlighting VIP Interactions

Photos of VIPs interacting with attendees can be especially valuable for promoting future events. Use these photos to showcase the high-profile speakers, sponsors, or exhibitors who will be attending your event. Also share them with attendees as a keepsake. Be sure to capture photos of VIPs interacting with attendees during networking opportunities, meet-and-greets, and other special moments.

Jane Goodall meets with an Attendee at the ESRI conference in San Diego CA. An example of event photography highlighting a VIP interaction.

It’s important to note that this type of shots can increase the interest and the level of engagement of the audience, as it can be a way to show the attendees that the event is a great opportunity for networking, learning and making connections with key people in the industry.

Conclusion

In conclusion, Event photography is a great way to capture the highlights of your conference, convention, or annual meeting. Hiring a professional photographer, planning ahead, using a variety of shots, sharing your photos and getting creative are great ways to make the most of your event photos. Event photographers with their experience, creativity, and skills, they will be able to provide you with images that will help you promote your event and create a lasting impression. Visual variety is very important in order to tell a story. This means the photographer will use a variety different lenses and provide a series of perspectives. This creates a series of images that go beyond just ‘roaming coverage’. The images become narrative images when they convey what the event ‘felt like’. Your event photos should showcase all all aspects of the event as a guest would experience them.