Offer a headshot booth at your event

Are you searching for ways to increase attendance and add value to your event’s registration? One way to is to offer a professional headshot booth at your event. We have provided event coverage for many conventions, conferences and annual meetings for a wide range of organizations. The event staff often ask if we can take some headshots for the executives, event organizers or a group of VIPs. This is a nice way for our clients to offer something extra to the attendees. Well, after doing headshots for small groups (10-20 people) we started thinking that we could offer this service to hundreds or thousands of people on the showroom floor. Our professional headshot studio setup is mobile and can provide high quality images.

Three ways offering headshots at an event adds value

1. Enhance the attendee experience and add value to registration

Offering a professional headshot booth at your event is a great way to increase the value of registration and grow attendance. Everyone needs to update their profile photos for social media, Linkedin, their organization’s website, etc… The average cost of an individual headshot shoot in studio can range from $250 to $600. Providing a professional headshot booth adds value for attendees if the cost is provided as part of their registration for the event.

2. Drive foot traffic to your booth

Usually a majority, if not nearly all attendees take advantage of the headshot station over the course of a few days. Providing information about the booth online, as part of the registration process and/or in reminder emails is a great way to promote this service at the event. You can offer this service at no additional cost to attendees. This will encourage people to visit the booth for a headshot once or even twice during the event. This means that virtually everyone in attendance will visit our professional headshot booth and the surrounding booths.

3. Promote your Brand or offer our Service as a Sponsorship Opportunity.

Display signage for your brand at our booth and let everyone know that you sponsored this professional service ‘gratis’ for attendees. I can’t tell you how many people were genuinely grateful to us for providing this service and have thanked us for “being here” and “doing this” for them. In response, we often reply, “We are just providing the service, it was (insert your brand) that brought us out here for you.” Often companies will leave some information about their services, or SWAG.

Samples of headshots from our event headshot booth

The studio setup depends on the look you want to create. The setup used in these photos was for CSBA (California School Board Association) and features a very clean, polished and professional look.

This look is classic and timeless, which is appropriate for school board members. We can use this look across different industries as well. We tailor our studio setup based on the context that images will appear and type of look you’re looking to create. Sometimes we shoot on a white background or colored background with slightly different lighting to create a different look and feel. Today, it is essential to maintain an up to date profile pic.

Headshot photo booth FAQs