How Much Does Branding Photography Cost?
Knowing what branding photography costs allows you to confidently choose a photographer who will capture your brand’s essence and help you connect more deeply with your ideal clients – within your budget. Based on our 20 years of experience in the photography industry, we’re revealing the average branding photography pricing, common package inclusions, and the factors that affect prices.
How Much Does Branding Photography Cost?
Branding photography costs can vary depending on the photographer’s experience and the project scope, with hourly rates generally starting at $500. A per-session pricing begins at $2,000 and often includes more outfit changes and prints. Per project pricing can start at $3,000, potentially covering extended shooting time, elaborate setups, or specialized equipment.
Knowing the cost of branding photography is vital for businesses aiming to create a strong visual identity. We want to help you avoid unexpected expenses or overspending on substandard work, so use this as a guide when planning for your branding shoot budget.
Common Brand Photography Packages
Branding photography rates can vary widely depending on the photographer and the specific services provided. This is why they come in different options to suit various budgets and needs. These are the pricing structures you are likely to come across:
| Pricing Model | Starting Cost | Best For |
| Per hour | $500+ | Small businesses with limited needs quick product shots or headshots updating a few specific brand images |
| Per session | $2000+ | Medium-sized businesses quarterly or bi-annual brand updates businesses needing a mix of product and lifestyle shots |
| Per project | $3000+ | Large corporations or established brands complete brand overhauls businesses launching new product lines or services |
Per Hour
Hourly rates are great if you need a few high-quality images. Prices usually start at around $500. This includes the photographer’s time, basic editing, and a set number of photos.
We recommend this for small projects or quick updates to your website or social media. A sample package may include:
- One-hour photo session
- 10-20 edited photos
- Follows a template
- Basic retouching
- Add-ons: Hourly extension, prints, complex editing
Per Session
A per session package is ideal for a comprehensive branding project. Prices usually start at $2000, although they offer more value through extended time and service inclusions.
You may generally receive a variety of photos, including different outfits, props, and settings. Consider this if you want more time for creativity and a relaxed pace. Here’s an example of a session package:
- 4 to 6 hours worth of photo shoot time
- 30 to 50 edited images
- Detailed planning and consultation
- Professional styling and makeup
- Multiple locations and outfit changes
Per Project
Custom per project pricing is flexible and can range widely based on the scope of work. This option is perfect for businesses with specific needs that don’t fit into a standard package.
While you can expect to pay at least $3,000, pricing can depend on factors like location, number of images, and additional services. For example, we can fully customize the costs to match your brand’s unique requirements. A custom project package can include:
- 50+ edited pictures
- Elaborate photo shoot setup
- Custom planning and consultation
- Basic and specialized retouching
- Comprehensive branding strategy and consultation
- Multiple shooting locations or multi-day sessions
- Multiple outfit changes
- Professional styling and makeup with retouch
- Online gallery
- Usage rights and image licensing for various platforms
Components That Influence Branding Photography Pricing
Professional branding photo shoot pricing involves looking at various elements that can affect the cost. These factors can also help you decide whether the price you’re willing to pay will have long-term benefits.
Photographer’s Expertise and Experience
The photographer’s experience and expertise significantly impact pricing. More experienced photographers often charge higher rates due to their proven track record and portfolio.
Location Fees or Studio Rental
Where the photography session takes place also influences costs. Renting a studio or securing a specific location can add extra fees. Sometimes, photographers charge extra for travel if the location is outside their usual service area.
Length and Complexity of the Session
Typical branding sessions last from one hour to a full day. Longer sessions or those requiring more detailed planning often cost more. More complex shoots might need additional crew or equipment.
Props, Outfits, and Stylist Services
Props, coordinated outfits, and hiring stylist services contribute to the creative vision. Simple props might be included, although custom ones can be added to the bill.
Some photographers or studios rent out formal and casual outfits. Meanwhile, some photographers have in-house glam teams or can refer you to their trusted hair and makeup artists.
Number of Shots and Prints
How many images you need and whether you require prints will affect the final cost. More images typically means more shooting and post-production time.
Image Licensing and Releases
Image licensing and releases determine how and where the photos can be used, as well as for how long. The more extensive the usage rights (for example: every media platform, in perpetuity), the higher the cost will typically be.
More limited licenses (for example: local use, time-limited) may be less expensive yet restrict your ability to freely use the images across marketing channels.
Post-Production Requirements
Editing work, such as retouching, color correction, and other adjustments, can take significant time and skill, influencing the final price. Basic edits are included in most packages, so more extensive edits cost extra.
Related Questions
How Can I Maximize My Payment for a Branding Shoot?
To maximize your payment for a branding shoot, clearly define your goals and desired outcomes, and communicate these effectively to your photographer. Opt for package deals that include multiple services, such as styling and post-production, to get the most value for your investment.
Why Is It Important to Invest in Branding Photos?
Investing in high-quality branding photos is important because they visually communicate your brand’s identity, values, and professionalism to potential clients. Professional branding images can significantly enhance your marketing efforts, improving brand recognition and customer trust, which ultimately leads to increased business opportunities and growth.
How Can I Find the Right Branding Photographer That Is Worth the Price?
To find the right branding photographer worth the price, research their portfolio thoroughly to make sure their style aligns with your brand vision. Schedule consultations to discuss your needs, guaranteeing they understand your brand and can deliver value that justifies their cost.
Conclusion
Understanding the cost of branding photo shoots allows you to negotiate better deals, maximize their return on investment, and create a compelling visual presence. You can request a price quote from us, and we can tailor your pricing while providing you with everything you need for the photo shoot.
